Public Sector Website / Case Study

06

TCHC Design Guide

I designed a housing homepage that helps residents find services, check updates, and get in touch.
01 / Objective

What I wanted to solve

A housing website has to carry organizational news and help residents get things done. I explored a homepage direction that gives services, alerts, events, and public information clear roles within the page.

I focused on what people see first and how easily they can find their next step. Residents should be able to tell an alert from a news update, find a service, and get contact details without having to understand how the organization is structured.

02 / My role

My contribution

Experience design

I designed the resident experience, organizing service information, updates, events, and contact paths around practical needs.

UI design

I designed the homepage layout, navigation, cards, and alerts so residents can scan the page and see what matters to them.

Prototype development

I built the underlying front-end prototypes to bring the page structure, visual design, and resident service modules into the browser.

03 / Interface review

What I focused on

Room for news and services
I gave community stories and service links different treatments. Someone browsing the news has a different goal from someone trying to get something done.
Alerts should stand apart
I separated service alerts from general news. Urgent information needs to be easy to spot, even when the rest of the page has strong images and headlines.
Help at the bottom of the page
I included quick links, contact details, and accessibility options as useful next steps. Reaching the bottom of the page should not mean reaching a dead end.
The design question

How can a content-rich housing homepage make practical resident needs easy to find while still telling the broader community story?

04 / Workflow

How the flow works

  1. 01

    Orient

    Recognize the organization and identify the available service paths.

  2. 02

    Check updates

    Distinguish general news from information that affects a service.

  3. 03

    Find a resource

    Use quick links, events, or navigation to reach the relevant detail.

  4. 04

    Get help

    Reach contact information or an accessibility route when more support is needed.

05 / Design decisions

Why I designed it this way

Separate the navigation jobs

I placed utility links apart from the main content categories. That keeps the header organized, while the active state shows where someone is without making every link compete for attention.

Header and navigation

Make updates easy to scan

I used a consistent pattern of headings, dates, summaries, and links for news. Alerts have a separate treatment so an important service notice does not look like just another story.

News and service alerts

Give each section a clear purpose

I grouped events, quick links, and plan information into their own sections. Clear headings help residents decide where to look before they read every item on a busy homepage.

Resident task modules
06 / The work

A closer look at the designs

Toronto Community Housing
Public-sector homepage system

I explore a website system for Toronto Community Housing, focused on making resident services, public updates, alerts, events, and civic resources easier to scan and navigate within a cohesive digital system.

Toronto Community Housing homepage mockup reference
Visual Tokens

I used black and charcoal for structure, orange for emphasis, and white and light gray to separate content.

#1c1c1cPrimary navigation, footer, headings
#f47b20Brand accent, active indicator, links
#f1f1f1Page bands and utility surfaces
#ffffffCards and readable content panels
Hero Story

I paired a wide image with an offset headline panel, using orange to draw attention to the main story.

Quality homes. Vibrant communities.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec magna mattis, aliquet lorem pellentesque, luctus risus.

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What's New

I gave news cards a consistent layout and put the link to more stories below the group.

What's New
Community park with trees and child cycling

Regent Park Update

May 28, 2015

Last year, the Toronto Community Housing Board of Directors endorsed a plan to significantly accelerate the pace of new rental...

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Regent Park Update

May 28, 2015

Regent Park to reduce the amount of time families are displaced. One year in, there has already been significant progress.

Learn More
Parent and child at a playground

Regent Park Update

May 28, 2015

Last year, the Board of Directors endorsed a plan to significantly accelerate the pace of new rental...

Learn More
Service Alerts

I gave alerts a separate heading and short, stacked summaries so they stand apart from news.

Lower Content Cards

I grouped plans, events, quick links, and social channels on a light gray background to separate them from the news above.

Read our strategic plan 2013 - 2015

Regent Park to reduce the amount of time families are displaced. One year in, there has already been significant progress.

Learn More

Upcoming events

  • Youth Worx recruitment sessionsJune 9, 2015
  • Board MeetingJanuary 22, 2018
  • Governance Committee MeetingMarch 2, 2018
More Events

Quick links

  • Online documents
  • For rent
  • Capital repairs
  • Access to information
  • Report fraud
  • Policies
07 / Reflection

Looking back

I wanted the homepage to support both community news and practical resident needs. The design gives each a clear place, with service links and contact options alongside the stories. My priority was to make the page useful, not just give it a stronger visual identity.

Available for thoughtful product work

Let’s make complex products easier to use.